Whether you are building a new brand or refreshing your existing brand, success relies on seeing and portraying yourself in new ways. Let us help you re-imagine your look and feel for a presence customers can’t resist.
Let Michael Weeks’ 30 years of marketing, advertising and promotion experience help you create an inspiring, compelling look and feel for you or your company. Then let’s get you out there with great messaging, a digital ad strategy and creative and impactful video services for use across all platforms.
Our goal is to help you become FIRST in the hearts and minds of potential clients … your customers. We’ll help you rise above the noise and clutter in an increasingly cluttered media landscape.
Clients We’ve Helped
LATEST News
One-Minute
I have been blogging for nearly half my advertising agency ownership life. It is true; the older you get, the faster time flies. And 12 years of blogging has whizzed by. I feel like the Wile E. Coyote and the Road Runner. The Road Runner represents the years in this metaphoric dream. And I’m Wile […]
One-Minute
One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then look in another field. Our work is about getting people to do things — donate, sign up, take out a loan, convince an editor, select a […]
One-Minute
Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon allows us to communicate quickly in our own section of society. The buzzword and jargon sea level is rising rapidly, which may raise all boats, but it is sinking our ability to clearly and effectively communicate. Here are the top […]
One-Minute
A lot is going on in TV today. You may have read about the issues between Nielsen and the Media Rating Council. What may happen is that TV stations begin to look for alternative TV measurement methods. Regardless, the world of ratings is now under review. Beyond the ratings dustup, the numbers for the Summer […]
One-Minute
Have you heard of Twitch? Twitch is a video platform (a channel in the old country) that broadcasts live gamers playing video games. The Amazon-owned channel also controls more than 90% of video game streaming. According to estimates, the channel serves 2 million viewers at any time of the day. In this fractured world of […]
One-Minute
We all have heard remarkable COVID stories of perseverance and achievement. Many of us thought the pandemic would negatively impact fundraising and, specifically, capital campaigns. What we found is that there is no limit to generosity, even in a pandemic. Many of the campaigns we started pre-COVID are moving along on pace, and some have […]
One-Minute
Have you ever switched brands? Some believe that brand loyalty is going the way of the bag phone. There are 50 ways to leave your lover and one thousand ways to leave a brand. We heavily rely on rewards programs and discounts to drive, or better yet, buy “loyalty.” It seems as if a poor […]
One-Minute
Noted marketing guru, Sir Isaac Newton, found that there are critical truths to the world of branding, advertising and marketing. He developed laws to describe what is happening in most organizations struggling to find their voice in this new digital world. Law 1 Inertia Content marketing efforts that are at rest will remain at rest. […]
One-Minute
One year ago, I wrote a blog about trends for this year. Remarkably many are right on target. One, to my surprise, is lagging behind all the others: That trend topic is shopping and buying via voice activation. Many of us are experimenting with voice for actions such as directions, phone controls or voice to […]
One-Minute
I discussed how the “metaverse” would change how we meet and collaborate in a recent blog post. And for people who have grown up gaming, this will be an easy transition. But the transition does not stop there. Gamification, which has been talked about for years, is finally moving mainstream. Gamification takes elements of gaming […]
